It's Not What You Say …

| Aug 7, 2009

You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices and pre-existing beliefs.  It’s not enough to be correct or reasonable or even brilliant.  The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart.  How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.

A lot of our success in depends on how well we communicate with our constituents.  Don’t let your language hinder your message.  I’ll leave you with two suggestions:

1.  Read the book “Words That Work: It’s Not What You Say, It’s What People Hear” by Frank Luntz.
2.  Always remember – It’s Not What You Say, It’s What People Hear.

Enjoy.

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About the Author ()

I'm a full-time Real Estate Broker. Active in my community, I support various charities and sit on various Boards including a not-for-profit real estate association. I am an author, a blogger, and a speaker in the field of real estate, marketing, and technology. If you are looking to buy, sell, or invest in Real Estate, I will go the "extra mile" to provide you with the best possible experience -- with integrity, passion, innovation, and caring service. Call me today. Thank you for your trust.

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