April 30th, 2010 \\ Articles, Blog, Technology \\ Tagged: Branding, Marketing
Video directories such as YouTube provide an excellent opportunity to promote your brand online and marketing your services. It provides one of the best, fastest and least expensive ways to drive targeted traffic to your website and generate leads. As you may have noticed, the way people consume content is evolving. What once was the [...]
Read More >>April 25th, 2010 \\ Blog, Business \\ Tagged: Branding, Commnication, Marketing
We live in a time where we can very easily be our own brand. We have the “right” tools at our disposal, they’re easy to use, free and with never-ending possibilities to expand our personal network with thousands of “friends” who all chip in to create the “YOU” brand. If it seems you’re only a [...]
Read More >>October 29th, 2009 \\ Blog, Business \\ Tagged: Customer service, Marketing, Work
Most businesses really struggle to develop something uniquely valuable about their services. Take a look around you and look at the accountants, lawyers, and insurance companies per se that are operating in your local market. They all seem so similar. They all have same slogan, use the same cliche promises, offer the same services, advertise [...]
Read More >>“Negative” headlines often generate more readers than “positive” ones. Several years ago in a previous life, I helped a buddy of mine build a website where he included a link “For Executives Only” — this generated much more traffic than any other links on that site. It turns out people react to negatives more than [...]
Read More >>July 18th, 2009 \\ Blog, Business, Real Estate \\ Tagged: Marketing, Sales
“If you want to dig a big hole, you need to stay in one place. If you walk around town with a little shovel, you’ll just end up digging thousands of little holes, not one big one. Call on one person ten times and you might make the sale. Call on ten people once each [...]
Read More >>Thinking back to when I was first starting my career, personal branding was basically not to get noticeably embarrassed in public, carrying business cards, and looking professional at all times. Personal branding has come a long way! Now a days personal branding is more important than ever. Brand authenticity and its communication through social media [...]
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