Gorgani.com

Most businesses really struggle to develop something uniquely valuable about their services.  Take a look around you and look at the accountants, lawyers, and insurance companies per se that are operating in your local market. They all seem so similar. They all have same slogan, use the same cliche promises, offer the same services, advertise [...]

“Negative” headlines often generate more readers than “positive” ones. Several years ago in a previous life, I helped a buddy of mine build a website where he included a link “For Executives Only” — this generated much more traffic than any other links on that site. It turns out people react to negatives more than [...]

“If you want to dig a big hole, you need to stay in one place.

If you walk around town with a little shovel, you’ll just end up digging thousands of little holes, not one big one.
Call on one person ten times and you might make the sale. Call on ten people once each and you [...]