Thinking back to when I was first starting my career, personal branding was basically not to get noticeably embarrassed in public, carrying business cards, and looking professional at all times. Personal branding has come a long way!  Now a days personal branding is more important than ever. Brand authenticity and its communication through social media are two of the hottest ideas in our business today, and these important trends apply to the brand called ‘you’, and that’s why you need to pay attention to how you market yourself to others.

Personal e-branding is how we market ourselves to others online. Each and every one of us has a brand because we are constantly being judged based on first impressions. Personal e-branding is critical in a world filled with clutter, competition and ambiguity. To be an e-brand means to use similar branding strategies that corporations and products use to create an experience - a friendship - with an audience. People trust people, and will therefore be more inclined to buy or sell with you based on their relationship with you or what they hear about you.

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The Internet has an immense power of reaching individuals of various special interests. Unlike traditional media forms, the Internet has provided an avenue for grassroots participation for various marginal groups and individuals. You can’t succeed online if you don’t connect with people. The internet is driven by people like you and I, and the more contacts we have, the better is for our business. These people around the web are our readers, advertisers, promoters, prospects, and customers. To us business people, networking on the web is as important as networking elsewhere.

First, let’s get the fundamentals out of the way. A weblog, better known by the verb blog, is a type of website, maintained by you with regular entries of commentary, descriptions of events, or other material such as graphics or video. You can write on as many subjects as you’d like, and your entries can be indexed, archived, and displayed in any order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. The writing possibilities are endless. Your website can be your blog, or you can have a blog on your website. Most sites developed for us now days also offer a blogging tool.
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